SUSTAINABLE

People are going for sustainable products and packaging. Environmental friendly packaging is the new trend, as they say. If you want to appeal to your buyers, you can use packaging materials that are reused, recycled, or biodegradable at least. Emphasize in your product description that you use packaging that doesn’t harm the environment and people will most of the time choose to purchase your product.

VISUALLY APPEALING DESIGN

There are cases where people buy products just because the packaging looks beautiful and cute to them. The use of aesthetically pleasing packaging is a powerful marketing strategy. Make sure that the color you choose isn’t too bright but not too dull. The design should not look too complicated as well. The simpler, the better.

HIGH QUALITY

Packaging that doesn’t last long does not only disappoint your buyers but also creates a bad image for your small business. Make sure that you use high-quality materials to create your packaging. It has to be durable and able to protect your product placed inside it.

USER-FRIENDLY

Avoid too complicated packaging that is difficult to open and seal. People become impatient when opening their gifts. Same with opening the packaging of your product. If it’s too difficult to open, it can irritate them and make them just throw away your product.

HONEST CONTENT

Your packaging must also contain information about the product inside it. The content must be honest and in accordance with the information, you provided to your customers about the product. Also, make sure that your company’s logo and tagline are clearly shown in the packaging.